Industry:
Medical – Other Medical
Job Salary: Market Related
Workplace: On Site
Main Purpose of Job
- The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
- This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.
Key Performance Areas
- Consumer Marketing Strategy
- Develop consumer campaigns across digital, social, and traditional media.
- Translate brand strategy into compelling consumer messages.
- Lead influencer marketing, PR, and pharmacy activations.
- Digital Marketing & Insights
- Own digital platforms: content calendars, social media, websites.
- Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
- Use analytics, consumer research, and feedback to optimise campaigns.
- Consumer Engagement
- Map the consumer journey and identify loyalty-building interventions.
- Execute in-store activations, promotions, and partnerships with retail.
- Develop consumer education materials (leaflets, videos, online content).
- Cross-Functional Collaboration
- Partner with the Rx Brand Manager to align HCP and consumer messaging.
- Work with agencies, research firms, and creative vendors for execution.
- Compliance
- Ensure all consumer marketing complies with SAHPRA and ASA codes.
Minimum Requirements
- Education: Degree in Marketing, Communications, or Business.
- Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.
- Additional : a portfolio or case studies required ( proof of results in execution )
- Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
- Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative
To apply for this job email your details to [email protected]